A green living

MINC the eco-friendly fashion store for women and young girls was launched by Mishan Design Point Pvt limited, a Bangalore-based company pioneered by Mini Shibu, a post graduate in Apparel Design from NID, Ahmedabad and her husband Kochery C Shibu. The concept has been to promote eco-friendly fashion, working with hand-spun hand woven fabrics, organic cotton and vegetable-dyed fabrics and supporting a social chain of tribal cotton farmers, weavers and dyers community while improving our environment. The couple spent about six months researching various prospects of sourcing organic material and vegetable-dyes. They then narrowed  down to a rehabilitation centre for weavers near Thiruvannamalai, which was set up to promote craftspeople and their trade, and Gandhigram Dundigal, where organic cotton is hand spun and vegetable dyed. Says Mini Shibu “MINC is an effort towards eco-friendly fashion for women and kids, developing value added garments that are eco­conscious in all aspects. The collection is made from natural fabrics-cotton, linen, silk or wool that is handspun, hand-woven. Dyes used for colouring are vegetable and/or azo- free. The focus of the brand is fit, function, and fashion integration. Extensive efforts are made during the manufacture of these garments at the company Design Studio.

The new MINC store is on the ground floor SPAR Hyper Market, Bannerghata Road, Dairy Circle, Bangalore. Tel: 080 26688353.