Who we are & what we do
Where the dream began . . .
MINC or Mini Couture is a dream turned reality of a label that is both eco-friendly and sustainable, while being contemporary and classic – a fusion with an Indian twist, was founded by Mini Shibu and Kochery C Shibu.
The label creates a space where the gifted weaver, natural dyer and the organic cotton farmer finds a place in the changing dynamics of fashion, while at the same time catering to the consumer, providing them quality goods with great fit and excellent services.
MINC’s raison d’être
MINC follows the movement of slow fashion, by looking to the old for inspiration and making it contemporary, by designing garments of good quality and style, produced with fair wages and lower carbon footprints, all, while using only natural fabrics, azo free environment friendly dyes, and closures made from natural material like wood, coconut or sea shells and nickel free metal where possible, in a way that the garment becomes a timeless classic.
At MINC, we not only promote a greener living through eco fashion, but also see to our customer’s satisfaction in everything we do.
A true promoter of khadi
Mishan Design Point Pvt Ltd is a registered company at Bangalore engaged in the design, manufacture and retail of Khadi hand embroidered and eco friendly garments and accessories under the brand name MINC-ecofashion. The organic cotton for Khadi is sourced from SOFA ( Sittilingi Organic Farmers Association) through an NGO by name Tribal Health initiative. The cotton is hand spun, dyed and woven at KVIC Gandhiram, Dindigul, Tamil Nadu and the same are hand crafted and embroidered as garments at the design studio at Bangalore and is being retailed. Gandhigram Khadi and Village Industries Public Charitable trust Dindigul is a certified Khadi institution which is enlisted with the Khadi board and is one coming under Regulation 2 (c) of Khadi Mark Regulations 2013 and Mishan Design Point Pvt Ltd is legally entitled to use the term Khadi Under Regulation 8 of the Khadi Mark Regulations 2013.
Mishan design Point Pvt Limited under the brand MINC follows the fair-trade practice with the intention of bringing about the 19thcentury quality of Khadi infused with 21st century fashion.
The faces behind the brand
Mini Varkey Shibu – Founder Director
An alumnus of the prestigious National Institute of design (Ahmedabad), Mini is passionate about ecofashion, minimalist design & khadi, with over twenty years of experience in designing & producing exceptional clothing lines for customer-specific clients.
She is the founder Director of Brand MINC, a pioneering lifestyle label into ecofashion for women & tween girls.
Established in 2007, MINC ecofashion has been listed by INDIA Today as a greenovator – one of fifteen eco-preneurs in India in 2013.
The label has been awarded the craftmark for it’s Khadi (2017) and so also for Adde Ka Kaam for the extensive efforts in working with traditional embroideries in a modern context (2017).
Kochery C Shibu – Founder Director
An alumnus of the prestigious National Defence Academy, he has commandeered two warships during his illustrious career with the Indian Navy.
Post retirement he has written and published his debut novel Men and dreams in the Dhauladhar, whose technical aspects and characters are all based on past experience from hydro electric projects he has worked on.
A visionary in setting up organizations ab-initio, he has put his vast experience in setting up the design studio, as also the operations systems. His vision has guided operations and business development, promotional activities and vendor development.