India today

As covered by India Today on March 2008

India Today featuring MINC in Get eco friendly

Get Eco-Friendly

MINC is an eco-friendly fashion store aimed at women. Pioneered by designer Mini Shibu and her husband Kochery Shibu, the concept is aimed at promoting hand-spun and hand-woven fab­ric, organic cotton, vegetable dyed (azo­free) fabrics and, at the same time, supporting a social chain of tribal cotton farmers and weavers. The focus is fit, function and fash­ion integration, or what is termed here as F3I. The line includes classic styles and treat­ments that aim at ele­gant cotton wrap­arounds, button-less jackets, cross-chest kurta and other gar­ments that are not easy to come by at regular stores including sleeveless kimonos. Their clothes are contempo­rary with a minimalist and elegant look.

MINC is now located at it’s independent store & studio at:  #110, 1st Cross Vivekananda Nagar, near ITC Infotech Park, Bangalore – 560 033